Infiniti - "In Black"

Exec Producer & Creative Director – Daryll J. Merchant
Director – Otis Saliid
Client – Infiniti North America
Agency – TRUE
Product – Brand

Winner of the coveted Gold Effie Award, the Infiniti In Black campaign consisted of print, outdoor, interactive web films, live events and culminated in a one-half-hour, commercial-free television special which centered on a discussion about ‘design philosophy’ and it’s impact on consumers, society and our future.  A first for the automaker, Infiniti.

Hosted by NPR’s Elvis Mitchell.