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Infiniti - "In Black"

Exec Producer & Creative Director – Daryll J. Merchant
Director – Otis Saliid
Client – Infiniti North America
Agency – TRUE
Product – Brand

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Winner of the coveted Gold Effie Award, the Infiniti In Black campaign consisted of print, outdoor, interactive web films, live events and culminated in a one-half-hour, commercial-free television special which centered on a discussion about ‘design philosophy’ and it’s impact on consumers, society and our future.  A first for the automaker, Infiniti.

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Hosted by NPR’s Elvis Mitchell.