Nissan - "Electric Moyo"

Exec Producer & Creative Director – Daryll J. Merchant
Client – Nissan North America
Agency –  TRUE
Product – Altima

The Electric Moyo or “Electric Heart” campaign, consisted of a ten (10) city national tour and featured a twenty four person team, a highly customized Nissan Altima, sixty-six original radio spots, an interactive website and an eleven week, one hour radio program where artists, authors and visionaries discussed their thoughts on the concept of “Freedom, Access & Respect”. 


The campaign was voted the fourth most successful non-traditional ad campaign of the year by Ad Age.