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Nissan - "Armada Kube"

Exec Producer – Daryll J. Merchant
Client – Nissan North America
Agency – TRUE
Product – Armada

Created three (3) Armada Kubes, deployed in New York City, Chicago, Los Angeles and Miami.  Each Kube appeared at a specific location for three (3) days before re-appearing at another key location.  


This campaign generated significant press and word of mouth promotion, resulting in increased brand/model awareness; and a measurable bump in Armada sales.


The integrated campaign included TV, print, outdoor, radio and experiential.

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