Nissan - Armada Kube - "How We Did It"
Exec Producer – Daryll J. Merchant
Client – Nissan North America
Agency – TRUE
Product – Armada
Created three (3) Armada Kubes, deployed in New York City, Chicago, Los Angeles and Miami. Each Kube appeared at a specific location for three (3) days before re-appearing at another key location.
This campaign generated significant press and word of mouth promotion, resulting in increased brand/model awareness; and a measurable bump in Armada sales.
The integrated campaign included TV, print, outdoor, radio and experiential.