Exec Producer – Daryll J. Merchant
Client – Nissan North America
Agency – TRUE
Product – Armada

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Created three (3) Armada Kubes, deployed in New York City, Chicago, Los Angeles and Miami.  Each Kube appeared at a specific location for three (3) days before re-appearing at another key location.  

 

This campaign generated significant press and word of mouth promotion, resulting in increased brand/model awareness; and a measurable bump in Armada sales.

 

The integrated campaign included TV, print, outdoor, radio and experiential.