Nissan - "Theatre Jam"
Exec Producer & Creative Director – Daryll J. Merchant
Client – Nissan, North America
Agency – TRUE
Product – Altima
A first, this interactive film appeared in ten (10) cities synchronized with the opening of “Matrix: Revolutions”, the final film of the Matrix Trilogy.
Theater Jam was a highly effective campaign which received coverage on CNN, New York Times, Chicago Tribune and L.A. Times. It was also a viral success.